![]() ![]() Large Sticky Ads – this advert also blocks the user's view of the page's content and takes up more than 30% of the pages real estate.They often take up more than 30% of the page and force a user to scroll past it. Full Screen Scroll over Ads – this advert type hovers on top of the pages main content and hides it from view.Postitial Ads with Countdown – this intrusive format forces a user to wait a number of seconds before they can see the content on the page.Auto-playing Video Ads with Sound – same as the desktop version, any advert that auto-plays sound without a user’s interaction will be blocked.Flashing Animated Ads – this type of advert animates or flashes in an attempt to distract users from the content on the page.Adverts with a Density Higher than 30% - if an advert is larger than 30%, it will be blocked by the ad blocker.Prestitial Ads – showing before the content has fully loaded, these adverts stop users reaching the content they’re looking for right away. ![]() Pop-up Ads – these adverts are the same as the desktop version and block part or the entire screen.On a mobile, the blocked adverts include: Large Sticky Ads – these adverts stick to the bottom of a webpage, taking up 30% or more of the screen.Prestitial Ads with a Countdown - appearing before the page has fully loaded, these adverts force a user to wait a set amount of time before they can close the advert.Auto-playing Video Adverts with Sound – this type of advert starts playing with sound without any sort of interaction.Pop-up Ads – these adverts pop up as you scroll down a webpage and block user’s view of the content.Google is working by the standards set by the Coalition for Better Ads which has identified through testing the ‘ad experiences that fall beneath a threshold of consumer acceptability’. So, what type adverts does the Chrome Ad Blocker stop? If they do not, Google will block both publishers and websites which display annoying adverts from all advertising. Website operators were given a few months prior to the Chrome ad blocker launch to comply with the new rules and have been given 30 days after the release to conform. However, this ad blocker is designed to only stop the most annoying adverts which aim to distract users from the website with hard to click exit buttons and other un-user-friendly experiences. If you do advertise your business on the web, this may strike a little fear into your heart. However, by Google’s own admission, this is more of a ‘filter’ rather than a complete blocker, as adverts that comply with the Better Ads Standards will be able to continue advertising. If you have found yourself irritated by these intrusive adverts, you’ll be pleased to know that Google Chrome recently launched a built-in ad blocker feature. Have you ever been scrolling through a website and suddenly your view is blocked by a huge advert? Even worse, have you ever been forced to watch at least 10 seconds of said advert before it’ll show you the website you wanted to visit? ![]()
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